The Stratford has chosen Nid, the cosy honeycomb pure wool blanket, one of Society Limonta's 'classics', for their beds. The East London skyscraper hotel, a project by Manhattan Loft Corporation, has taken a new slant on the concept of hospitality, drawing its inspiration from the timeless glamour and community spirit of the long-stay hotels of 1950s New York. The exclusively designed rooms welcome guests who can stay for just one night or for a whole year.