“Affinità”, la collezione Primavera Estate 2024 è una sinestesia nel Mediterraneo
Two light shades, one warm and one cold, colour the Mediterranean landscape that inspires Society Limonta’s Spring – Summer collection. “Affinità” tells the two separate stories of the neutral and the seasonal colour palettes, that meet for the first time, contaminating and influencing each other, creating a SS collection with two unusually neutral seasonal nuances, lit up by more saturated tones such as Kiwi, Mais, Cielo, Oleandro, Azalea and Ribes.
![](https://cdn.shopify.com/s/files/1/0248/3735/7650/files/Society_SS24_Placemats_3.jpg?v=1715697598)
![](https://cdn.shopify.com/s/files/1/0248/3735/7650/files/Society_SS24_Cielo_bath_towels_and_robe_1.jpg?v=1715697595)
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The very names of the colours reveal the collection’s synesthetic intent: the bright green of Kiwi reminds of the freshness of the fruit; Mais is not only a desaturated yellow tone, but a sweet and delicate flavour; Oleandro and Azalea flowers add colour to a garden with fragrances from the blooming spring season; a wild currant plant, with its unmistakable red berries, releases a bittersweet taste.
![](https://cdn.shopify.com/s/files/1/0248/3735/7650/files/Society_SS24_Mais_bed_1.jpg?v=1715697595)
Stripes and lushious fields dress the bed of this summer season. Among the new products, JESS sheets and pillowcases in cotton feature tone on tone embossed stripes, while ROWS has juxtaposed, yarn dyed, multicoloured jaquard stripes that create a rigorous but playful pattern for cotton sheets and pillowcases. FIELD is a soft, printed cotton voile sheet with a motif inspired by a spontaneous, blooming field from a painting.
![](https://cdn.shopify.com/s/files/1/0248/3735/7650/files/Society_Neutral_bed_2.jpg?v=1715697596)
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This season, the light and see-through abaca tablecloths feature a minute print inspired by tribal paintings on IKA and a macro-sketched, colourful net on LACE. SUMMER, on the other hand, is a yarn dyed linen tablecloth with an oversized chequered pattern that playfully mixes the seasonal nuances.
![](https://cdn.shopify.com/s/files/1/0248/3735/7650/files/Society_SS24_Summer_tablecloth_1.jpg?v=1715697596)
SHADE is a scarf in extra-light cashmere woven on hand looms with a twill finishing. Each side is in a different colour thanks to a handmade technique which allows one nuance to fade into the other, recreating an artistic effect onto textiles.
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Lastly, ART is a linen beach towel with a printed, abstract pattern of irregular, colourful brushstrokes and spots, available in Cielo and Mauve.